How will La Grange benefit from a competitive identity?

As the world changes quickly around us, it is important we understand and reinforce the values and heritage that make the Village of La Grange distinct. Without actively managing the desired direction of our reputation, we are vulnerable to factors we cannot control, and as a community, we may suffer from fragmented communications. The goal is to create an authentic place of distinction and a cohesive community voice that can be used by all our stakeholders in a unified effort to highlight the best of what La Grange offers.

How is this project being funded?

The Village of La Grange is funding the project.

How was this process initiated?

The La Grange 2020 Task Force, established in 2013, was tasked with developing a strategic plan to support the Village’s mission statement of “preserving and enhancing the quality of life that we enjoy in La Grange.” In 2014, the Task Force presented its strategic plan, which is organized around five strategic pillars: economic development, community vitality, core service, infrastructure and finance. One recommendation within the Community Vitality pillar of the La Grange 2020 plan is to create a brand or identity for La Grange. Based on the La Grange 2020 recommendation, and a concurrent recommendation from the Community and Economic Development Commission, the Village budgeted funds in FY2017/18 to engage a brand consultant for the development of a brand strategy and visual identity. The Village of La Grange carefully reviewed several proposals from companies experienced in this type of consulting. Eventually, the marketing company Chandlerthinks, proven experts in place branding, was selected to help us navigate through this process.

Will Village of La Grange residents and businesses have an opportunity to contribute?

In addition to a series of community interviews and focus groups, we will also have an online community survey. Everyone is encouraged to participate in the process. The cooperation, leadership and unity of these organizations will create a new strength and vitality in our community for greater teamwork and growth.

What will the process entail?

This process will be broken into four phases: 
1) Research that explores and uncovers the Village of La Grange identity; 
2) Development of a competitive identity strategy; 
3) Development of a La Grange voice and creative platform; 
4) An action plan that provides a detailed program for involving all stakeholders in marketing our new competitive identity. 

How long will the project take to develop?

A research and strategy project of this size typically takes 6-8 months for completion.

How can I be a part of the Village of La Grange branding project?

For more information or questions, please email Charity Jones, the Community Development Director at